Who We Are

LBMG, a privately held company based in Vancouver, Canada, is a strategic communications firm providing core public relations and marketing communications services for government organizations as well as national and international public, private and not-for-profit companies.

Our agency comprises some of Canada’s most respected media and public relations professionals with decades of combined consultancy experience. We are committed to delivering the highest level of client service through creative thinking, strategic planning and looking through the lens of experience.

We offer many of the same services traditional PR agencies offer, we just offer them differently. We are proactive story generators. Today, finding a story that speaks to the media as well as the public requires a new level of engagement. At LBMG we are part of the PR renaissance that is putting the ‘public’ back into public relations. Too many companies get caught up in the hype, spin, buzzwords, and spam, and forget what PR is supposed to be about – aggressive, proactive, earned media relations with real and consistent results.

LBMG offers all the essential elements of a PR campaign: message development and positioning strategy, media and analyst relations, news programs, contributed articles, editorial calendar development, speaker placement, media monitoring research, results analysis, and, of course, expert counsel and guidance. We have built our reputation on grassroots marketing, media relations and communications. Whether we are creating strategy, engaging media in direct, aggressive, earned media campaigns, preparing media materials such as abstracts and by-lined articles, or planning and executing press conferences, public announcements and celebrations, our team is committed to meeting the individual needs of each client.

Our abilities to increase overall public and media awareness for our clients speak directly to our successful strategic and tactical expertise, and our solid creative approach. We have a track record of identifying hidden or overlooked media and marketing opportunities, and developing historical strong-holds to better capitalize on our clients’ long-term benefits. We are committed to, and operate from, a deep understanding of the media, who provide our strongest references.

Commitment to Sustainability

At LBMG we believe in conducting our business in ways that protect and preserve the environment and we are proud to do our part in the fight against climate change. By choosing clients, suppliers, and partners who are choosing the right paths to business success through behavioural changes that help the environment, market sustainable products or services or provide alternative sources of clean energy we believe we can aid in the quest for global solutions.


Our purpose

To build relationships for life, recruiting fanatically passionate employees, delivering on what we say we will to our clients while at the same time maintaining an entrepreneurial culture. We challenge the conventional wisdom of PR and consider ourselves to be part of the renaissance that is putting “public” back into public relations.


Our business

We are in the business of doing three things: applying communications theory; having great relationships with people we want to work with and whose causes and goals we believe in; and taking care of our people while doing it. And, if we are successful, in 10 years we want to have the reputation of being the best in Canada at what we do. That’s our vision, and here’s how we play: with teamwork, responsibility, accountability, quality in our work, quality in our lives.


Our beliefs

The following guiding principles will allow us to measure the appropriateness of our decisions:

A will to succeed
A passion for our clients
Integrity, openness and honesty
Respect for our people
Sustainability in our actions
Judge us by our conduct.