What We Do

STRATEGIC ADVICE & COUNSEL

As an example, since 2003 we have provided strategic media relations and counseling for the annual Union of BC Municipalities (“UBCM”) event. As communications provider for this client, our role is to work closely with UBCM staff to identify and develop opportunistic earned media PR opportunities. Pre-event, we analyze the UBCM program from a media point of view and research and engage positive news stories at the regional and provincial level.

During the event we coordinate the UBCM Media Centre, facilitating requests from attending media, as well as reaching out and providing custom media information to local media around B.C. From custom local media pitches, to broad stroke press releases, we work with all levels of provincial media to showcase the many positive news stories being generated at the conference.

We also assist the Office of the Premier and the Public Affairs Bureau for the Province of B.C. in presentations and speeches made by the Premier as well as various government Ministers attending UBCM.