What We Do

NEWS MONITORING & REPORTING

The successes of the strategies / tactics agreed upon will be measured in the following ways:

Pick up of key messages in media coverage.
Number of clippings generated.
Tone of coverage.
Relevance of coverage to strategies, tactics, and agreed upon plans.
Total AVE (Open ad rate x story/photo size or broadcast length x factor of 3 = story value)

LBMG employs the Advertising Value Equivalency (AVE) methodology for measuring the success of various media relations programs. AVE is a measure that is frequently used in the public relations industry to “measure” the benefit to a client from media coverage of a PR campaign. AVE’s commonly take the size of the coverage gained and its placement, and calculate what the equivalent amount of space would cost if paid for as advertising.