Laura Ballance,
FOUNDER & PRESIDENT

Laura Ballance is an accomplished twenty-year public relations veteran and is the company’s top media relations’ specialist, Laura has worked on corporate reputation and media outreach programs for numerous clients across many industries. Projects have included strategic media relations; corporate and thought-leadership development and publicity; internal and external public relations; Internet strategy; collateral development; and crisis management.

Corporate reputation management projects include strategic counsel, with tactical execution of programs across the communications spectrum; goals generally focus on positive increases in corporate and executive brand awareness and favorability, via the primary drivers of hard news and opportunistic media relations.

Ms. Ballance has been instrumental in placing countless earned media stories, including front-page and other major features, in publications including TIME Magazine, The New York Post, The Globe and Mail, The National Post, the Vancouver Sun and the Toronto Star. Ms. Ballance’s work has earned her numerous accolades from peers and media, including the Business in Vancouver’s 40 Under 40 Award in 2008.

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