To build relationships for life, recruiting fanatically passionate employees, delivering on what we say we will to our clients while at the same time maintaining an entrepreneurial culture. We challenge the conventional wisdom of PR and consider ourselves to be part of the renaissance that is putting "public" back into public relations.
We are in the business of doing three things: applying communications theory; having great relationships with people we want to work with and whose causes and goals we believe in; and taking care of our people while doing it. And, if we are successful, in 10 years we want to have the reputation of being the best in Canada at what we do. That's our vision, and here's how we play: with teamwork, responsibility, accountability, quality in our work, quality in our lives.
The following guiding principles will allow us to measure the appropriateness of our decisions:
A will to succeed
A passion for our clients
Integrity, openness and honesty
Respect for our people
Sustainability in our actions
Cross-cultural outreach and relationship building
We are proud of our strong knowledge of British Columbia's many distinct ethnic and cultural groups and strive to integrate advertising, promotions, and media relations with a variety of media organizations. Our contacts run throughout a variety of communities with our strategies constantly changing through expert consultation from the LBMG Ethnic Advisory Council. We are also proud of a strong association with New Market Multimedia, a trusted ethnic media marketing company, with which LBMG has partnered and consulted with on various projects.
Our strategic initiatives
We use a variety of means and methods to achieve results for our clients including through direct media relations, corporate strategy, brokering of partnerships and tactical idea generation. It is through these unique initiatives that we achieve our clients' goals, introduce their concepts and messages to the right audiences and position them for future growth and success.
We are always up to something interesting at LBMG; check out our BLOG on a regular basis to see what we and our clients are doing. As social technologies become a more important part of the media landscape, our media relations professionals continue to stay up to date with the latest trends in social media, which is an integral part of our media relations and buying strategies.